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Softbank Corp.
PostWysłany: Śro 14:26, 10 Lis 2010
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According to The Wall Street Journal reported today, iPhone cell phone swept the Japanese market, as the most popular smartphones. The following is the full text:
Apple (Apple Inc.)'s IPhone crazy the Japanese market. iPhone quickly became Japan's most popular smart phones, and long considered the mobile phone market in Japan the majority of the concept of exclusion of foreign brands are also facing challenges.

Japanese mobile phone users reached 110 million, is one of the world's largest mobile phone market, but overseas handset manufacturers in Japan, almost no business. The world's top mobile phone maker, Finland's Nokia (Nokia Corp.), Almost out of the Japanese market; while South Korea's Samsung Electronics (Samsung Electronics Co.) And the Canadian BlackBerry maker Research In Motion Ltd. Has not been able to obtain considerable market share.

MM Research Institute Ltd of Japan statistics show that 31 March is the end of last fiscal year, iPhone sold 1.7 million in Japan, accounting for 72% of smart phones sold. iPhone sold in Japan has made smart phone industry, doubling the size of the previous year. Although the overall mobile phone sales in Japan basically flat, but the California-based Apple said the iPhone the first quarter, sales in Japan almost tripled.

iPhone's success to the iPhone exclusive supplier of Japanese Softbank Corporation of Japan (Softbank Corp.) bring good luck, and began to change the pattern of the Japanese mobile phone market. Since 2008, iPhone has landed in Japan, Softbank Corporation of Japan is a market leading new users almost NTT Mobile Communications Corporation (NTT DoCoMo Inc.) And KDDI Corp of three.

chairman Masayoshi Son,[link widoczny dla zalogowanych], Softbank in Japan (Masayoshi Son) recently a news conference that iPhone might have been predicted in the Japanese market failed. But the situation that they are completely wrong. Softbank Corporation of Japan has about 22 million users, but did not disclose how many users use the iPhone.

recent years, the Japanese company Softbank proactive pricing strategies and new users a general reduction in subsidies to the industry on the Apple phone sales help. Result is that those who buy a new phone, the choice is not always so expensive iPhone.

developed in Japan, a large number of iPhone application software is also a favorable factor, such as the Japanese cartoon character Astro Boy and other classic comic books as a protagonist.

in the last fiscal year, a new mobile phone sold in the Japanese market totaled 34 million, Apple phone only about 5%, but has increased its market share, Apple's two more powerful rival, Matsushita (Panasonic Corp.) and NEC Corp's market share instead of decline.

iPhone's success in Japan, surprise to many analysts, because Japan's phone is more than the most advanced U.S. smart phone. Most mobile phones in Japan can not only send and receive mail, but also with advanced camera and GPS functions, and can receive digital TV signals.

Keio University (Keio University), Professor Takeshi Natsuno was NTT Mobile Communications executives, he said, iPhone's hardware is not too high, but its user interface is very attractive.


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